White Label Real Estate Brokerage – A Paradigm Shift

Market Advantage Real Estate, LLC has created the first, and as of yet only, white label real estate brokerage focused entirely on promoting its agents and broker members. Our goal is to not be known by a single home buyer or home seller while we become the business model of choice for real estate professionals.

What is White Label Brokerage? – A white label real estate brokerage puts the agents and broker members out in front of the consumer and supports their efforts to brand themselves and not the brokerage. And it does so with complete transparency between the company and licensees. A white label brokerage does not want to create brand awareness to the consumer, it wants to create brand awareness to the real estate professional. It allows its member brokers to have complete control over their marketing, sales, advertising and commission structures.

Market Advantage Brokerage Model – Add to the White Label Model a commitment to having all licensees with the company attain the license status of broker within 3 years of joining Market Advantage Real Estate, and you have a fairly good picture of the paradigm shift we are promoting in real estate. This committment to true professionalism coupled with online marketing, training in social media, and a working knowledge of on-line lead conversion, our average licensee exceeded the 2004 (peak of the market) reported national average number of transactions per agent by almost 50% during 2008 (Possibly the worst real estate market in 3 decades).

Professionalism – The best agents and brokers in the business are ones that are constantly educating themselves, always doing more business, and seldom, if ever, find themselves with an issue that is not easily resolved to the benefit and liking of all parties. Because of their experience, integrity, and local market knowledge Market Advantage Real Estate believes that those Realtors dedicated to professionlism cost a brokerage less than other licensees to transact real estate deals. We also believe that those professionals that bring true value to the real estate transaction, in the communities in which they practice, deserve a brokerage with a true agent-centric focus and a fee structure that does not interfere with their business focus. They should have the option to work with a company that lets the agent brand themselves, the team brand their team, and the small brokerage office brand their own company name.

Professional Benefits: The days of brokerages taking large splits, or monthly fees from teams, and individuals that are otherwise qualified to operate their own businesses are behind us. Brokerages that force their agents to charge consumer transaction fees, on top of commissions to support top and middle heavy company structures are dinosaurs. The Market Advantage Brokerage Model is the new model. A model that looks very different from the tired replays of 1970’s style brokerage companies.

Agents who are, or intend to be, the best professionals in the industry will recognize the financial advantages of this new model as well as the freedom and control this will give them. The freedom that big brokerage refuses to embrace is the basis for our entire brokerage model. Below is a side by side comparison of the Market Advantage White Label Brokerage model as compared to the Big Brokerage Model

An agent that closes 8 – 12 transactions sides per year would have saved an average of $18,000 – $37000, if they were a member of  the MATeams at Market Advantage Real Estate, LLC – White label real estate brokerage is better for agents and brokers, buyers, sellers, and the real estate industry.