White Label Real Estate Brokerage – A Paradigm Shift
Market Advantage Real Estate, LLC …
was the first white label real estate brokerage in the United States. While we remain focused entirely on promoting the firm’s agent and broker members, our goals have changed over the years from, “not be known by a single home buyer or home seller” to, “being know only as the support system by which superior agents and brokers are empowered to success in the marketing and sale of our client’s homes for sale. It remains one of our highest goals to become the business model of choice for all producing real estate professionals.
What is White Label Brokerage?
A white label real estate brokerage puts the agents and broker members out in front of the consumer and supports their efforts to brand themselves ahead of the desire to brand brokerage. It does so with complete transparency between the company and licensees. A white label brokerage does not want to create brand awareness to the consumer, it wants to create brand awareness to the real estate professional. It allows its member agents and brokers to have significant levels of control over their marketing, sales, advertising systems, while providing the maximum level of support and training possible.
Market Advantage Brokerage Model
Add to the White Label model a drive to having all licensees with the company attain the license status of broker within 3 years of joining Market Advantage Real Estate, and you have a fairly good picture of the paradigm shift we are promoting in real estate. This committment to true professionalism coupled with online marketing, training in social media, and a working knowledge of on-line and off-line perpetual lead development and conversion, allowed our average licensee to exceed, the 2004 (peak of the market) reported national average number of transactions per agent, by almost 50% during 2008 (Possibly the worst real estate market in 3 decades). Through-out the down-turn in the market this firm’s licensed professionals have continued to sell homes quickly and for the top dollar available in the marketplace.
The best agents and brokers in the business are ones that are constantly educating themselves, always doing more business, and seldom, if ever, find themselves with an issue that is not easily resolved to the benefit and liking of all parties. Because of their experience, integrity, and local market knowledge Market Advantage Real Estate believes that those Realtors dedicated to professionalism cost a brokerage less than other licensees to transact real estate deals. We also believe that those professionals that bring true value to the real estate transaction, in the communities in which they practice, deserve a brokerage with a true agent-centric focus and a fee structure that does not interfere with their business focus. They should have the option to work with a company that lets the agent or broker brand themselves, a team brand their team, and a each independent office brand their own brokerage name.
The days of brokerages taking large splits, or monthly fees from teams, and individuals that are otherwise qualified to operate their own businesses are behind us. Brokerages that force their agents to charge consumer transaction fees, on top of commissions to support top and middle heavy company structures are dinosaurs. The Market Advantage Real Estate brokerage model is the new model. A model that looks very different from the tired replays of 1970’s style brokerage companies.
Agents who are, or intend to be, the best professionals in the industry will recognize the financial advantages of this new model as well as the freedom and control this will give them. The freedom that big brokerage refuses to embrace is the basis for our entire brokerage model. Below is a side by side comparison of the Market Advantage White Label Brokerage model as compared to the “Big Brokerage Model”:
Market Advantage Real Estate
Old Tired Realty
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