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Marketing 101...

There is no great mystery to marketing these days. Real estate is no exception. Almost 90% of home buyers start their search online.
So the key is to put your sale property in front of them early enough that they haven't made a decision before they see it.

Our plan...

In addition to networking with other professionals and the staples of traditional real estate agency, including advertising listings on high traffic real estate websites. We have taken the initiative to build geo-specific web sites with hyper-local SEO. This is a great deal more work than sending out ad copy to a local print company, like a  
newspaper or housing magazine, but seriously, when was the last time you heard someone say, "Wow! I found my dream home in the housing section of the Sunday paper"? Especially in the tech-savvy DC Metro area, very few homes are found in print anymore.

Intelligent, agressive expansion...

We add new hyper-local SEO'd sites any time we take a listing that is in an area for which we don't have a page 1 Google result site. That way we can rapidly push our clients listings to the front of the search results for potential buyers. If a qualified buyer is looking on-line, they are highly likely to see your home early in their search. Combined with appropriate pricing and the right staging presentation, that is a formular for success.

More promotion tools...

Most people can surf the net on their smart phone to find a property they see while driving by the property, but for those who don't we provide signs with call in extension numbers that will give pre-recorded information about the property, as well as one-touch dialing to the Market Advantage listing agent's cell phone. Every caller is followed up with regardless of if they one-touch the agent or don't even leave a message. As a result, you can be sure that every possible buyer feels that they have all the information about your property when you list with us and that they have had a chance get answers to any questions they needed to ask about your listing.

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